Guidelines for Speakers: Is There an Ethical Framework for Presenters and Virtual Hosts?

January 10, 2024

What to Expect When Engaging a Professional Speaker – Ethics for Presenters

Hiring a professional speaker involves an investment in both their expertise and ethical conduct. Clients expect a high standard of performance and professionalism from their speakers.

To ensure satisfaction, speakers must avoid behaviors that could lead to dissatisfaction, such as unresponsiveness, poor audience interaction, going off-topic, inappropriate language, or any discriminatory or offensive comments.

Being recognized as “easy to work with” is crucial for securing repeat bookings and garnering positive referrals.

Speakers who develop an air of entitlement or fail to respect others risk damaging their professional reputation and may find future opportunities limited.

Ethical Conduct: A Suggested Guide for Professional Speakers

To strengthen relationships and foster trust, here are some ethical guidelines to follow:

  • Keep your promises and adhere to the event’s brief.
  • Be transparent and reliable – never cancel a confirmed engagement for a higher-paying opportunity, and establish clear policies for event holds.
  • Arrive on time – ideally 60 minutes before your scheduled session.
  • Inform the event organizer upon your arrival at the venue (via text or call).
  • Stick to your allocated time – respect your fellow speakers and the event schedule.
  • Avoid speaking negatively about clients, event organizers, or other speakers.
  • Keep confidential matters, such as fees and commissions, between you and the relevant parties.
  • Treat everyone with professionalism and respect – refrain from offensive or inappropriate comments.
  • Keep special requests to a minimum.
  • Comply with copyright laws – only use materials you have permission to use.
  • Clearly define any restrictions around recording your session, including video, audio, and distribution.
  • Be upfront about any additional services that are or are not included in your agreement, especially when it comes to celebrity speakers.

Travel and Expenses – Maintaining Transparency and Fairness

  • Keep travel expenses reasonable – clients should only cover direct costs.
  • Be mindful of meals and refreshments – avoid charging excessive alcohol or minibar costs to the client.
  • Choose cost-effective travel options – economy or premium class fares should be considered unless business class is necessary.
  • Limit transportation requests – the client may cover travel to and from the venue, but extra tours or excursions should not be expected.

Exceeding Expectations – How to Add Value as a Speaker

  • Reach out to the client in advance to discuss details and updates closer to the event.
  • Create a promotional video to help generate excitement about the event.
  • Offer support in promoting the event through social media, newsletters, or the client’s website.
  • Craft compelling session descriptions that grab attention.
  • Always bring backup materials, such as a bio, intro, cables, and your presentation on a USB drive.
  • Research the audience to improve engagement and ensure your content resonates.
  • Follow up with the client and speaker bureau both before and after the event to assess success.
  • Familiarize yourself with the venue’s AV setup and bring any necessary adapters.
  • Let the organizer know once you’ve arrived at the city or venue to help them plan accordingly.

The Bureau of Speakers Code of Ethics

Members of The Bureau are expected to adhere to the following principles:

  • Represent your qualifications and experience accurately.
  • Maintain a high level of professionalism that reflects well on the speaking profession.
  • Take the time to understand the client’s objectives and needs before your presentation.
  • Always credit the original creators of materials and respect copyright laws.
  • Share your knowledge generously with others in the speaking community.
  • Treat fellow speakers with professionalism and respect.
  • Offer services only within your areas of expertise and refer clients to others when necessary.
  • Uphold client confidentiality and trust at all times.
  • Stand against fraudulent or unethical practices within the speaking industry.
  • Avoid engaging in practices that could limit access to speaking opportunities based on discriminatory factors.

Conclusion

When hiring speakers, be cautious about those who are not affiliated with The Bureau or a reputable speaker bureau. They may operate with less oversight, making it harder to address potential ethical concerns.

If a speaker violates these ethical standards, clients are encouraged to file a formal complaint with The Bureau or the speaker agency.